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baileymeredith baileymeredith
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5 years ago

Question 1.

The main demographic force that marketers monitor is ________.

• population

• government reports dealing with birth rates

• suppliers

• competitors

• communication (such as advertising)

Question 2.

A significant fact about population growth and population shifts is that in 2005, ________.

• most age group segments were about equal

• the youth market exceeded that of the adult market

• baby boomers were eclipsed by Gen X young adults

• N Generation young adults surpassed the baby boomers as the largest age segment

• people over the age of 60 outnumbered those under five years of age
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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amw87470amw87470
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baileymeredith Author
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This helped my grade so much Perfect
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Helped a lot
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