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Today, corporations need to make sure that they are good corporate citizens and that their consumer ...

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Today, corporations need to make sure that they are good corporate citizens and that their consumer ...

Question 1.

According to the information found in the social-cultural environment, with respect to views of others, ________ are considered to be things that allow people who are alone to feel they are not (e.g., television, home video games, and Internet chat rooms).

• relationship avoidance

• social surrogates

• secondary products

• primary products

• subliminal fantasies

Question 2.

Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

• views of organizations

• views of the universe

• views of society

• views of others

• views of themselves

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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zmudasam Author

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Thanks for your help!!

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