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wrote...
Posts: 188
2 months ago

Question 1.

If a marketing researcher bases his or her sample on population members who are good prospects for accurate information, a judgment sample has been selected.

• true

• false

Question 2.

If a marketing researcher is looking for a contact method that can gather information quickly and allow the interviewer to clarify questions if necessary, he or she will choose the telephone interview method.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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1 Reply
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Answer verified by a subject expert
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Posts: 193
Rep: 9 0
2 months ago
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Answer 1

true

Answer 2

true
1
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