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If a marketing researcher is looking for a contact method that can gather information quickly and ...

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If a marketing researcher is looking for a contact method that can gather information quickly and ...

Question 1.

If a marketing researcher bases his or her sample on population members who are good prospects for accurate information, a judgment sample has been selected.

• true

• false

Question 2.

If a marketing researcher is looking for a contact method that can gather information quickly and allow the interviewer to clarify questions if necessary, he or she will choose the telephone interview method.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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dupoyjohn134 Author

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Brilliant ツ

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Helped a lot

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Thanks for your help!!

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