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Companies interested in market potential have a special interest in the product-penetration ...

treetreee

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Companies interested in market potential have a special interest in the product-penetration ...

Question 1.

A low market share-penetration index indicates substantial growth potential for all the firms.

• true

• false

Question 2.

Companies interested in market potential have a special interest in the product-penetration percentage, which is the percentage of ownership or use of a product or service in a population.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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urbacore

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More solutions for this book are available here

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treetreee Author

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Thanks

rhockeygirl

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Good timing, thanks!

brina10

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Smart ... Thanks!

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