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wildcat290 wildcat290
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5 years ago

Question 1.

As one marketing executive noted, ________ are "...the most cost-effective, quickest, dirtiest way to get information in rapid time on an idea."

• focus groups

• surveys

• tele-us machines

• in-store interviews

• scanners

Question 2.

One of the don'ts of questionnaire construction is to ensure that fixed responses do not overlap. Which of the following is the best illustration of a problem that this "don't" might cause?

• A consumer must describe a cartoon about buying a car.

• A question has three possible responses: yes, no, or maybe.

• An income question asks for an income designation in one of the following income categories: $0-$20,000, $20,000-$40,000, or $40,000 and above.

• A consumer is asked whether or not he or she could spy on another consumer's shopping experience.

• A consumer is asked to describe a recent event while driving.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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emr21emr21
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5 years ago
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wildcat290 Author
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5 years ago
this is exactly what I needed
jasonbourne
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Yesterday
Smart ... Thanks!
Alina01978
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2 hours ago
Helped a lot
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