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Home Q & A Board Other Fields Homework Help Business Marketing
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dillon_green23 dillon_green23
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5 years ago

Question 1.

If a marketing researcher were to use careful observation, hypotheses, prediction, and testing to ensure that his or her marketing research efforts were of the highest quality, the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

• ethical marketing

• scientific method

• interdependence of models and data

• research creativity

• multiple methods

Question 2.

Some marketing managers view marketing research as little more than a clerical activity and treat it as such. This is a reflection of which of the barriers that must be overcome if successful marketing research is to occur?

• Uneven caliber of researchers

• Personality differences

• Erroneous findings

• Poor framing of the problem

• Presentation differences
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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purplepanda1516purplepanda1516
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5 years ago
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#2
5 years ago
Exactly what I needed for my project, TYSM
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