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A high market-penetration index suggests that ________.

rizumidancer

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A high market-penetration index suggests that ________.

Question 1.

Barry's company sells in a nonexpansible market. As a marketer, Barry should focus on ________.

• decreasing the marketing sensitivity of demand for his product

• improving his company's market share by attracting competitors' customers

• increasing marketing expenditure to increase the overall market size

• more effectively allocating his budget to increase demand for his company's product category

• all of the above

Question 2.

A high market-penetration index suggests that ________.

• a substantial growth potential exists for all firms in the market

• it would be great time to expand distribution outlets

• mistakes have been made in selecting the correct promotional alternatives

• there will be increased costs of attracting the few remaining prospects

• the price of the product or service is too high with respect to competition

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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jenniferagrethe

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More solutions for this book are available here

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rizumidancer Author

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Good timing, thanks!

bkrandy

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Correct

gage

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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