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meikunn2565 meikunn2565
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5 years ago

Question 1.

________ describes the net present value of the stream of future profits expected over the customer's lifetime purchases.

• Customer-perceived value

• Customer value analysis

• Activity-based costing

• Customer profitability analysis

• Customer lifetime value

Question 2.

The aim of customer relationship management (CRM) is to produce high customer ________.

• equity

• value

• loyalty

• profitability

• satisfaction
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kailz1218Kailz1218
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#1
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5 years ago
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meikunn2565 Author
wrote...

5 years ago
Thanks
gma_of_7
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Yesterday
this is exactly what I needed
shimyshiguy
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2 hours ago
Smart ... Thanks!
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