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trancy trancy
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5 years ago

Question 1.

One of the main problems that can prevent a firm from effectively using CRM is that some of the assumptions behind CRM may not always hold true.  Give an example of one of these assumptions that might not always hold true.

Question 2.

According to information provided in the text, what are the four main perils of CRM?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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samah952samah952
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5 years ago
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trancy Author
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#2
5 years ago
This site is awesome!
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#3
5 years ago
Slight Smile Good luck on the rest
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