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Brands that meet consumers' initial buying criteria are called the ________.

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5 years ago

Brands that meet consumers' initial buying criteria are called the ________.

Question 1.

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following would be considered to be an experiential information source?

• Using the product itself

• Consumer-rating organizations

• The mass media

• Web sites

• Acquaintances

Question 2.

Brands that meet consumers' initial buying criteria are called the ________.

• total set

• choice set

• awareness set

• decision set

• consideration set

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 68 times

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5 years ago

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