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Home Q & A Board Other Fields Homework Help Business Marketing
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LilyGal LilyGal
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5 years ago

Question 1.

All of the following would be considered to be strategies for approaching consumers who had rejected your company's model of a product for another competitive brand EXCEPT ________.

• alter beliefs about your company's brand

• covertly alter the qualitative data about your product

• call attention to neglected attributes

• redesign your company's product

• alter beliefs about competitors' brands

Question 2.

With respect to consumer purchase intention, all of the following would be among the subdecisions made by consumers EXCEPT ________.

• emotional value

• timing

• brand

• payment method

• dealer
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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kirakira15kirakira15
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LilyGal Author
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#2
5 years ago
Thank you for answering so quickly
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