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If a product poses a threat to the physical well-being of a consumer, this is called psychological risk.

mbowdish

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If a product poses a threat to the physical well-being of a consumer, this is called psychological risk.

Question 1.

When consumers evaluate the risks associated with a purchase, only real risks with a high likelihood of occurrence are important.

• true

• false

Question 2.

If a product poses a threat to the physical well-being of a consumer, this is called psychological risk.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 43 times

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Gparker

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More solutions for this book are available here

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mbowdish Author

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