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The business buyer faces many decisions in making a purchase. The number of decisions depends on the ...

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The business buyer faces many decisions in making a purchase. The number of decisions depends on the ...

Question 1.

Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg's theory affect sellers' marketing strategy?

Question 2.

The business buyer faces many decisions in making a purchase. The number of decisions depends on the buying situation. All of the following contribute to the number of decisions required EXCEPT the ________.

• newness of the buying requirement

• applicability of situation to mission statement

• number of people involved

• time required

• complexity of the problem being solved

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 97 times

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ai l.

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