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In the business market, small sellers concentrate on reaching as many participants as possible ...

snowicefox17

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In the business market, small sellers concentrate on reaching as many participants as possible ...

Question 1.

Personal needs motivate the behavior of individuals, but organizational needs legitimate the buying-decision process and its outcomes.

• true

• false

Question 2.

In the business market, small sellers concentrate on reaching as many participants as possible because their chances of success are slim.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 104 times

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jackjohnson74

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5 years ago

More solutions for this book are available here

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snowicefox17 Author

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5 years ago

Helped a lot

Shassta22

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Good timing, thanks!

Shuqin

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2 hours ago

this is exactly what I needed

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