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be beautiful be beautiful
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5 years ago

Question 1.

A niche is characterized as being all of the following EXCEPT that ________.

• the nicher gains certain economies through specialization

• the customers will pay a premium to the firm that satisfies their needs

• the niche is not likely to attract other competitors

• the customers generally have smaller amounts of income

• the customers in the niche have a distinct set of needs

Question 2.

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

• social class

• psychographic

• geographic

• cultural

• demographic
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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Brittany08196Brittany08196
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be b. Author
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5 years ago
Exactly what I needed for my project, TYSM
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