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daniellasousa daniellasousa
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5 years ago

Question 1.

Irene and Dave Washburn are part of a long-term ________.  The Washburn's supply a national research firm with information about their brand habits, preferences, dislikes, and beliefs on a monthly basis for a period of two years.

• brand-tracking study

• promotion management study

• psychological profile study

• demographic study

• image study

Question 2.

Dannon has introduced several types of Dannon yogurt ________ through the years—Fruit on the Bottom, All Natural Flavors, and Fruit Blends.

• family brands

• category extensions

• brand extensions

• subbrands

• line extensions
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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coltonf1coltonf1
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daniellasousa Author
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5 years ago
Thanks
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