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As a brand manager you would like to have your brand (brand name) to be protectible. Explain what ...

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As a brand manager you would like to have your brand (brand name) to be protectible. Explain what ...

Question 1.

List five advantages shared by other strong brands that you will most likely need to emulate to accomplish this objective.

Question 2.

As a brand manager you would like to have your brand (brand name) to be protectible. Explain what you mean by "protectible" and give an illustration.

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 272 times

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Strategyboyz21

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More solutions for this book are available here

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Kaito S.

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4 years ago

this very helpful

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Vy L.

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3 years ago

Thanks

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