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miks miks
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5 years ago

Question 1.

Which of the following product life cycle stages is characterized as being one where a rapid climb in sales occurs, new product features are introduced by new competitors, and distribution is expanded?

• Saturation

• Introduction

• Growth

• Maturity

• Prepioneering

Question 2.

All of the following strategies have been suggested as proper for sustaining rapid market growth during the growth stage of the product life cycle EXCEPT ________.

• moving to sue all new entrants into the marketplace

• improving product quality and adding new product features and improved styling

• lowering prices to attract the next layer of price-sensitive buyers

• entering into new market segments

• shifting from product-awareness advertising to product-preference advertising
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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eltoroeltoro
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5 years ago
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miks Author
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5 years ago
this is exactly what I needed
yen
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Thanks
taydav
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This calls for a celebration Person Raising Both Hands in Celebration
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