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avinash0312 avinash0312
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5 years ago

Question 1.

When Vlasic created a cucumber 10 times larger than the traditional pickle cucumber (e.g., Hamburger Stackers), it used ________ as a means of modifying its product so additional customers might be attracted to the brand.

• packaging improvement

• idea improvement

• quality improvement

• feature improvement

• style improvement

Question 2.

Marketing programs can be modified to stimulate sales. Which of the following forms of marketing program modification might seek to speed delivery or extend more credit?

• Advertising

• Personal selling

• Distribution

• Services

• Pricing
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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swolfe15swolfe15
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5 years ago
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avinash0312 Author
wrote...

5 years ago
Good timing, thanks!
linlinlin
wrote...

Yesterday
Thanks for your help!!
linlinlin
wrote...

2 hours ago
this is exactly what I needed
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