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Posts: 122
2 months ago

Question 1.

When sales peak, there is a low cost per customer, profits are high, and the marketing manager attempts to maximize profit while defending market share, the product is most likely in the ________ stage of the product life cycle (PLC).

• maturity

• prepioneering

• growth

• decline

• introduction

Question 2.

A manufacturer of calculators finds that there is an even split between customers who want small handheld calculators and those that want large ones. This type of market, in which buyer preferences scatter evenly, is called a(n) ________ market.

• emerging

• niche

• mass market

• diffused-preference

• standardized
Source  Download
Marketing Management
Edition: 13th
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wrote...
Posts: 170
2 months ago
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Answer 1

maturity

Answer 2

diffused-preference
1
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