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wrote...
Posts: 158
2 months ago

Question 1.

After FedEx watched UPS successfully invade its airborne delivery system, FedEx invested heavily in ground delivery service through a series of acquisitions to challenge UPS on its home turf.  This is an example of a ________.

• counteroffensive defense

• contraction defense

• mobile defense

• position defense

• flank defense

Question 2.

Market broadening and market diversification are likely tactics employed in which of the following market leader defensive strategies?

• Position defense

• Flank defense

• Preemptive defense

• Mobile defense

• Counteroffensive defense
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 13 times
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Answer verified by a subject expert
wrote...
Posts: 161
2 months ago
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Answer 1

counteroffensive defense

Answer 2

Mobile defense
1
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wrote...
2 months ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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