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jmoney5 jmoney5
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5 years ago

Question 1.

An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a(n) ________.

• guerilla marketer

• market nicher

• strategic clone

• segment king

• marketing knave

Question 2.

In terms of comparisons with a market leader, whereas the market leader achieves high volume, the market nicher achieves ________.

• lower demand

• medium pricing

• high margin

• low margin

• high promotability
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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shawntageshawntage
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5 years ago
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