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whatsupgirl16 whatsupgirl16
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5 years ago

Question 1.

Larger package sizes have been shown to increase the amount of product that consumers use at one time.  This is an example of increasing sales through increasing the amount of consumption.

• true

• false

Question 2.

Because consumers generally fail to recognize when their toothbrushes need to be replaced, many new toothbrushes have a colored set of bristles that fade with wear, signaling the consumer that he or she needs to buy a new toothbrush.  This is an example of increasing sales through increasing the frequency of consumption.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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crdsacrdsa
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5 years ago
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whatsupgirl16 Author
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5 years ago
This site is awesome!
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5 years ago
Slight Smile Good luck on the rest
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