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Posts: 58
A week ago

Question 1.

The customer will judge the offering by three basis elements: ________, services mix and quality, and price.

• price

• salespeople

• product features and quality

• performance

• none of the above

Question 2.

The way the user performs the tasks of getting and using products and related services is the user's total ________.

• consistent use system

• augmented system

• consumption system

• consumable system

• none of the above
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 71
Rep: 9 0
A week ago
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Answer 1

product features and quality

Answer 2

consumption system
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