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Many products can be differentiated in terms of their ________,size, shape, or physical structure.

yuknam

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Many products can be differentiated in terms of their ________,size, shape, or physical structure.

Question 1.

Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.

• augmented

• expected

• durability

• customer value hierarchy

• none of the above

Question 2.

Many products can be differentiated in terms of their ________,—size, shape, or physical structure.

• reliability

• design

• conformance quality

• performance quality

• form

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 85 times

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cuddahy99

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More solutions for this book are available here

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yuknam Author

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This helped my grade so much Perfect

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Brilliant ツ

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