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asdoooeoe asdoooeoe
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5 years ago

Question 1.

Durable products normally require more personal selling and service and more seller guarantees than nondurable goods.

• true

• false

Question 2.

Because they are intangible, durable goods normally require more quality control, supplier credibility, and adaptability than either services or nondurable goods.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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nick1116nick1116
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5 years ago
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asdoooeoe Author
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