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Home Q & A Board Other Fields Homework Help Business Marketing
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lbelcher lbelcher
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5 years ago

Question 1.

Guarantees are most effective in two situations. The first is when the company or products are not well known and the second is when the product's quality is ________ to competition.

• inferior

• different

• not known

• superior

• equivalent

Question 2.

Marketers have traditionally classified products on the basis of characteristics such as durability, tangibility, and use.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jackjohnson74jackjohnson74
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5 years ago
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Brilliant ツ
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