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Home Q & A Board Other Fields Homework Help Business Marketing
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Hernando G. Hernando G.
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5 years ago

Question 1.

Services have four distinctive characteristics that greatly affect the design of marketing programs. Which of the following is NOT one of these characteristics?

• Perishability

• Communicability

• Intangibility

• Variability

• None of the above

Question 2.

Services cannot be seen, tasted, felt, or heard before they are bought. To reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider's task is to "________."

• provide high touch, high price

• communicate value

• manage the evidence

• go full speed ahead

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Jacobian S.Jacobian S.
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5 years ago
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