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parneetgill parneetgill
wrote...
Posts: 468
5 years ago
________ can be defined as the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

• Channel concerns

• Superior products

• Channel relationships

• Marketing

• Channel power
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 51 times
2 Replies

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wrote...
5 years ago
Channel power
parneetgill Author
wrote...
5 years ago
Brilliant
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