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Home Q & A Board Other Fields Homework Help Business Marketing
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lizsmith lizsmith
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5 years ago
High-involvement shoppers gather information in all channels, purchasing in a low-cost channel, but taking advantage of customer support from a high-touch channel.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
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BobbyDBobbyD
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lizsmith Author
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5 years ago
Thanks
jamesbove
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Yesterday
Thank you, thank you, thank you!
sadiewolf
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2 hours ago
Helped a lot
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