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lizsmith lizsmith
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5 years ago
High-involvement shoppers gather information in all channels, purchasing in a low-cost channel, but taking advantage of customer support from a high-touch channel.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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BobbyDBobbyD
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5 years ago
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lizsmith Author
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5 years ago
Brilliant ツ
zbmallo3
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Yesterday
Thanks for your help!!
carston
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2 hours ago
Good timing, thanks!
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