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Home Q & A Board Other Fields Homework Help Business Marketing
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Skizzle234 Skizzle234
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5 years ago
When Kodak coordinates successive stages of production and distribution and receives cooperation from major retailers in connection with displays, shelf space, promotions, and pricing policies due exclusively to Kodak's size and power , we call this a(n) ________.

• corporate VMS

• contractual VMS

• conventional marketing channel

• administered VMS

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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gturgtur
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Skizzle234 Author
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5 years ago
Thanks
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