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Posts: 167
2 months ago
When one Pizza Hut franchisee noticed that his counterpart in the south part of town was using "nonapproved" ingredients in its Pizza Hut pizzas, he complained to the franchise office. This is an example of what type of channel conflict?
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Marketing Management
Edition: 13th
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Posts: 181
2 months ago
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This is an example of horizontal channel conflict.
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