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Home Q & A Board Other Fields Homework Help Business Marketing
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Skizzle234 Skizzle234
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5 years ago
Marketing communications activities contribute to brand equity in all of the following ways EXCEPT ________.

• by facilitating a stronger consumer-brand connection

• by linking the right associations to the brand image in consumers' memories

• by creating brand awareness

• by enhancing brand performance

• by eliciting positive brand judgments
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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OmamaOmama
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5 years ago
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Skizzle234 Author
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5 years ago
Thanks
Brownr40
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Yesterday
Smart ... Thanks!
djeghri
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2 hours ago
Helped a lot
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