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Posts: 181
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4 months ago
________ is the specialized knowledge that the communicator possesses to back the advertising claim.

• Faith

• Likeability

• Expertise

• Trustworthiness

• Source
Textbook 
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
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Posts: 232
4 months ago
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4 months ago
Thank you for answering so quickly
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4 months ago
Was feeling bored, my pleasure Grinning Face with Smiling Eyes
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