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Home Q & A Board Other Fields Homework Help Business Marketing
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joanne1718 joanne1718
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5 years ago
________ is the specialized knowledge that the communicator possesses to back the advertising claim.

• Faith

• Likeability

• Expertise

• Trustworthiness

• Source
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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cuddahy99cuddahy99
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joanne1718 Author
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#2
5 years ago
Thank you for answering so quickly
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