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Home Q & A Board Other Fields Homework Help Business Marketing
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Begonia Begonia
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5 years ago
Communication tools vary in cost-effectiveness at different stages of buyer readiness.  ________ and publicity play the most important role in the awareness-building stage.

• Direct marketing

• Personal selling

• "Buzz"

• Advertising

• Sales promotion
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Marketing Management

Marketing Management


Edition: 13th
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rinderbikrinderbik
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5 years ago
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Begonia Author
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#2
5 years ago
Exactly what I needed for my project, TYSM
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