Though we can profile the target audience in terms of any number of market segments, it's often ...

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Though we can profile the target audience in terms of any number of market segments, it's often ...

Though we can profile the target audience in terms of any number of market segments, it's often useful to do so in terms of usage and loyalty.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 65 times

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Brilliant

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