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Famwam Famwam
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Posts: 456
5 years ago
The objective-and-task method calls upon marketers to develop promotion budgets by defining specific objectives, determining the tasks that must be performed to achieve these objectives, and estimating the costs of performing these tasks.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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swolfe15swolfe15
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Posts: 371
5 years ago
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Famwam Author
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5 years ago
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