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Explain the elements of the macromodel of communication process and list the nine elements contained.
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Marketing Management
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The macromodel of the communication process first lists the two major parties in a communication—sender and receiver—followed by  the major communication tools—message and media. Four elements represent major communication functions—encoding, decoding, response, and feedback. The last element in the system is noise (random and competing message that may interfere with the intended communication). See Figure 17.2.
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