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anhsu anhsu
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Posts: 498
5 years ago
For a buyer with high involvement with a product category who perceives high differentiation within it, describe the six elements of the hierarchy-of-effects model.
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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jrhome1985!jrhome1985!
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5 years ago
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anhsu Author
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5 years ago
Thanks
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