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rizumidancer rizumidancer
wrote...
Posts: 507
Rep: 6 0
5 years ago
The term "concentration" when used in the context of advertising means that the advertiser will ________.

• run all the ads for the product within a specific period of time

• spend all of the advertising dollars in a single period

• not spend all of the advertising dollars in a single period

• run heavy advertising day and night for a short period of time

• spend all of the advertising dollars across a specific time period
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 33 times
1 Reply

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wrote...
5 years ago
spend all of the advertising dollars in a single period
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