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linhhh linhhh
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5 years ago
In designing and evaluating an ad campaign, it is important to distinguish the message strategy or positioning of an ad from it creative strategy. To develop a message strategy, advertisers go through three steps. List and explain these three steps.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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brigettelearnbrigettelearn
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5 years ago
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linhhh Author
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5 years ago
Good timing, thanks!
shelbycox
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Yesterday
Thanks
jbarnett14
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2 hours ago
Smart ... Thanks!
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