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Home Q & A Board Other Fields Homework Help Business Marketing
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Begonia Begonia
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Posts: 464
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5 years ago
According to the IEG Sponsorship Report, $14.9 billion was projected to be spent on sponsorships in North America during 2007. List the eight reasons why marketers may want to sponsor an event.
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Marketing Management

Marketing Management


Edition: 13th
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#1
5 years ago
Marketers reasons are as follows: (1) to identify with a particular target market or lifestyle; (2) to increase awareness of the company or product name; (3) to create or reinforce consumer perceptions of key brand image associations; (4) to enhance corporate image; (5) to create experiences and evoke feelings; (6) to express commitment to the community or on social issues; (7) to entertain key clients or reward key employees; and (8) to permit merchandising or promotional opportunities.
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