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lurielbank lurielbank
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5 years ago
When consumers respond to such questions as "What is the main message you get from this ad?" or "How does this ad make you feel?" you are using what communication-effect research method?

• Copy testing

• Portfolio testing

• Laboratory testing

• Consumer feedback method

• Opinion testing
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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beunikuelbeunikuel
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5 years ago
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lurielbank Author
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5 years ago
You make an excellent tutor!
novae
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Yesterday
Thanks
smdavis
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2 hours ago
Thanks for your help!!
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