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Biraj Biraj
wrote...
Posts: 481
5 years ago
From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Replies
wrote...
5 years ago
First, television can be an effective means of vividly demonstrating product attributes and persuasively explaining their corresponding consumer benefits. Second, television advertising can be a compelling means for dramatically portraying user and usage imagery, brand personality, and other brand intangibles.
Biraj Author
wrote...
5 years ago
Thanks
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