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Posts: 81
A week ago
From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.
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Marketing Management
Edition: 13th
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wrote...
A week ago
First, television can be an effective means of vividly demonstrating product attributes and persuasively explaining their corresponding consumer benefits. Second, television advertising can be a compelling means for dramatically portraying user and usage imagery, brand personality, and other brand intangibles.
wrote...
A week ago
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