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lambchop03 lambchop03
wrote...
Posts: 483
5 years ago
Explain the formula for measuring sales impact of advertising.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 54 times
2 Replies
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wrote...
5 years ago
The steps are: share of expenditures, share of voice, share of mind and heart, and ultimately, share of market.
lambchop03 Author
wrote...
5 years ago
Thank you, thank you, thank you!
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