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wrote...
Posts: 64
A week ago
Even when a specific campaign fails to break even in the short run, it can still be profitable in the long run if ________ is/are factored in.

• customer lifetime value

• price escalation effects

• indirect revenues

• sales-force promotions

• all of the above
Source  Download
Marketing Management
Edition: 13th
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Posts: 67
A week ago
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customer lifetime value
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